Disney Advertising Stuff

During the late 1980s, Disney reinvented itself as "the world's premier entertainment company". The huge popular success of its movies The Little Mermaid and The Lion King encouraged the group to spread its wings into other areas; a key development was the takeover of Capital Cities/ABC to create one of the world's biggest media conglomerates.

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Anyone who loves all-things Disney will be swept up in the intrigue of the sometimes subtle, sometimes obscure, and always amazing facts surrounding one of the most recognized, beloved and ingenious men of all time. Walk in the shoes of our intrepid treasure hunters as they scavenge historical records and discover amazing connections, while they seek out what Walt may have left behind.

By the end of the 1990s a good deal of the shine had come off the company's prestige as the house of mouse was rocked by a series of challenges ranging from management rows to lacklustre performance from its core movies division and the ABC Television Network.

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Despite stronger performance in 2003, the years of rumbling discontent culminated in a rift in the group's board, followed by an unexpected takeover bid from cable giant Comcast. Peace was finally restored in 2005 when CEO Michael Eisner agreed to step down.

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Advertising Age estimated global measured advertising expenditure of $1.7bn in 2007, making Disney the world's #20 advertiser. END - Article Credits: adbrands.net

Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio.

The network's current playlist, driven by listener requests, includes recording artists Miley Cyrus, Hannah Montana, Jonas Brothers, Taylor Swift, Demi Lovato, David Archuleta, Jordin Sparks and Mitchel Musso.

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The network is available on 49 terrestrial radio stations and is also available via RadioDisney.com, Sirius and XM satellite radio, iTunes Radio Tuner, XM/DIRECTV and mobile phones.

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Each week, 3.2 million kids and tweens 6-14 and 2.4 million moms tune in and turn it up. Radio Disney currently broadcasts in 55 U.S. markets, covering 18 of the top 20 DMAs. Radio Disney is also available nationwide via satellite radio on XM and Sirius and on digital satellite & cable music provider, Music Choice (effective July 2004).

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Radio Disney can also be heard internationally in Japan, the UK, Argentina, Paraguay and Uruguay.
END - Article Credits: radio.disney.go.com

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